This subject of competition versus creativity is going to be controversial and will probably challenge some of your preconceived ideas.
Most Americans have been taught that competition is good. In many ways our society is centered on competition. We almost idolize sports teams because of their abilities to compete. We highly regard businesses that are competitive, and say how good competition is for keeping prices low.
Competition stems from an idea that there is not enough of something, so there is a need to compete for your share. In sports, this is generally true. There are only so many games in a season, and only so many teams in the playoffs, so there can be only one winner. The idea that there can be only one winner in a business situation is archaic. In days of old, when knights were bold, etc. you may have been able to make a case for that idea. There was only so much land and gold in a kingdom, so if you wanted more, you had to wage war to take it from someone else.
Today’s concept of market share harkens back to that idea. In a given market, each business ends up competing for its share. But this idea would only be valid if the market was limited in its size. In today’s world, assuming that a market size is limited is not always true. If your business enters a market that is already established, and your plan is to take a portion of what someone else has developed, then you are certainly in competition. Any plan for trying to succeed by taking something from someone else can only expect limited success.
Much of the greed in the world comes from the worldview that only limited amounts of resources or money are available. Because of this view, people get the idea that if someone is rich, he got that way at the expense of someone else. As in the Robin Hood legend, some people think the only way to help the poor involves taking goods from the rich. If money and wealth were limited, they might have a point; but they aren’t limited. There was an urban legend circulating in 1899 that the commissioner of the U.S. Patent office was going to resign because “everything that could be invented was already invented.” Even though this was just a legend, it does show how people can think resources and ideas are limited.
People who have learned to use their creativity realize they have tapped into an unlimited resource. There was an energy crisis in the 1850s. Whale hunting had seriously depleted the number of whales that could be harvested for the production of oil for lamps. Prices shot up and panic ensued. What were people to do? Someone used his creativity, and coal oil started to enter the market, followed by petroleum products, followed by electricity, and so on. Much of our reliance on petroleum products today, is a fabrication. It is a form of greed used by those who don’t want to move on to much more efficient and less costly forms of energy. You can be quite confident that solutions to our energy needs already exist through someone’s creativity, but those solutions are being kept quiet, for now.
There is probably not a person who was born in the U.S. that has not heard that mankind was created in the likeness and image of God. Many people don’t want to put a name on God, for fear of being “intolerant,” but calling him “the Creator” seems to be acceptable by most Americans. The nature of the Creator is to create, to cause that which did not previously exist to come into existence. Since we were created in his image, we are also supposed to create. How and what you create depends on who you are and what your gift is.
The question for you is this: What can you create? When you create something from your gift, you have something that has value you did not take away from someone else. This is your source of wealth. Instead of looking for ways to be competitive, try seeking to create something. You will be amazed at how you can create something from nothing, just by thinking about it. When you put passion behind your creation, don’t be surprised to find that the resources you need to make it a reality will just start showing up. But remember, passion means keeping your antennas up at all times for things that relate to your desire. You cannot be casual about your creation, and your passion needs to be burning all the time if you want to make it a reality. Creativity trumps competition every time.
“To become really rich (a richer, fuller, more abundant life) is the nobelist aim you have in life, for it includes everything else. On the competitive plane, the struggle to get rich is a Godless scramble for power over other men; but when we come to the creative mind, all this is changed …
Moral and spiritual greatness is possible only to those who are above the competitive battle for existence; and only those who are becoming rich on the plane of creative thought are free from the degrading influences of competition. If your heart is set on domestic happiness, remember that love flourishes best where there is refinement, a high level of thought, and freedom from corrupting influences; and these are to be found only where riches are attained by the exercise of creative thought, without strife or rivalry.”
How do you plan to succeed; through competition of creativity?
Based on your personality and your gift, how can you be creative?
 The Science of Getting Rich, Wallace Wattles